Tuesday, June 29, 2010

Chicco: Fashion in Focus

A little while ago, I was invited to check out Chicco’s new products and styles at their “Fashion in Focus” event. Being that I have a background in fashion and marketing, I really loved seeing the beautiful patterns and vibrant colors that Chicco has to offer.

Being an Italian company, you can really see the care and effort that goes into their two toned, cross woven fabrics. Easy to clean, vibrant and really beautiful, Chicco definitely sets itself apart from other strollers and accessories with its fabric. One of the things that I look for when searching for baby gear is it’s designs and look.  I don’t want something that is pastel or gender specific, and cleaning ability is a must (think spit up, crumb stains and milk droplets all over the seats and handles).

The Liteway Stroller 


By now you all know of my stroller obsession. The Liteway Stroller by Chicco was definitely a good surprise.

Weighing 17 lbs, it has a built in carry handle and removable canopy. It fully reclines and comes with a boot to cover the baby’s feet for a cozy ride.

My favorite part: The storage basket actually turns into a backpack.

Birth-40lbs, SRP $129.99

Keyfit Strada Booster


For ages 4-10 years old (33-100 lbs) AAA height and weight requirements have changed, so check your state’s new regulations!

Fabric cover is removable and machine washable

“EPS” Energy Absorbing Foam provides impact protection and comfort. Side wings and triple side protection: head, shoulders and lumbar.

SRP: $179.99

360 Rotating Hook On Chair


This was one of my favorites. You know that I live in Manhattan and have a small apartment, so this particular product is perfect for us, or for picnic table lunches out at a park (for example).

The seat fully rotates, so the baby can be sitting facing wherever you are sitting.

Serving tray snaps on and is dishwasher safe.

Folds for easy travel and storage (comes with a carry bag).

For ages 6-36 months, up to 37 lbs

SRP $69.00

I was generally impressed with Chicco's products, they seemed high quality and very well thought out. As a mom, I look for those little things that make the every day tasks that much easier, and it seems that Chicco had that in mind when researching their designs.

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